Cardi B. Sportswear Collaboration

When Cardi B. brought her irreverent vibe to a Reebok sportswear collaboration, she wanted to ensure that her audience was well represented. We developed a two-model template that highlighted different sizes in the same image. This increased consumer engagement, lowered return rates, and promoted body positivity.

Chapter Basketball Launches

The adidas Chapter Basketball team needed Product Detail Page imagery that rose to the level of their award-winning “Remember the Why ” launch, but on a budget. The ball was in my court to find creative ways to support their needs. We sourced local models and found on-set efficiencies by doubling up stills and video, and scored.

Jeremy Scott Brand Toolkits

Exclusive footwear launches don’t fly without a toolkit, and when the Jeremy Scott release was rolling out, my team swooped in to build out the rulebook. From fonts to logos to fun, bespoke imagery, we developed the flight plan so the client could soar.

Pharrell Williams Human Race

When the Pharrell Williams team wanted to elevate standard eCommerce imagery, I worked side by side with the collaborations group to bring their vision to life. Delivering content that satisfied multiple client teams, we created amazing visuals, and built out a visual blueprint for forthcoming work.

adidas Confirmed app

Every sneaker freaker demands imagery that’s authentic, accurate, and thrilling. With guidance from the Confirmed team we produced stellar on-set content, and did post-production magic, to create an otherworldly motion deliverable that maintained its uniquely photographic origin.

Where There’s Help, There’s Hope

Translation and srt build

During the onset of COVID-19 Google wanted to use video to draw communities together while highlighting their core mission of “helpfulness”. To that end, we rapidly translated and subtitled a YouTube series highlighting the contributions of parents, teachers and healthcare workers, expanding their audience from the US to dozens of countries within hours.

Sonos

etail product pages

Setting up the structure of the Sonos brand page and product pages for Amazon and other etailers meant cohesively translating their brand guidelines into real world practice. These page structures are still in place for a number of online shopping platforms.

A-dec

app design and dev

A-dec, a leading dental equipment manufacturer, wanted to give back to their community by building an app to show dental practioners their ideal ergonomics in any situation. We worked from concept through develpment and launch to make this vision a reality.

Google Brand Studio

video localization

Google helped produce a riveting documentary about motorcycle riders in Nigeria who transport blood between hospitals and save lives every day. When they needed to update content for over twenty languages, we worked with the producers to localize three different cut-downs of this award-winning film.

Seagate

holiday campaign

Building a holiday campaign is always fun, and working with an abstract concept and a tech-savvy audience is a challenge. Seagate asked for a lot in a short span of time – concept, copy & modular assets. The team was scrappy and resourceful – shooting models in-house to mitigate cost and retain creative control - and building scalable animations that the client could deploy over a six week campaign across 30+ countries.

Gates Corporation

ipo

Taking a hundred year old industrial brand into the digital age for an IPO is a good trick. Doing it in three weeks? Let’s just say it was an all-hands-on-deck situation. With a range of media – video, signage for the NYSE, 3D modeling, subway posters, print ads, digital buzz, social, press packages, broadcast - having experience in a variety of deliverable formats made me a natural to helm this intense, broad-reaching project.

CenturyLink

B2B Website

CenturyLink needed a specific effort highlighting their capabilities for B2B digital transformation. I directed a multidisciplinary team through an effort that included the design and development of splash pages for the new messaging, an email nurture campaign and its accompanying analytics, motion graphics for trade shows, and the design and printing of physical mailers.

SurfStitch

e-commerce site

When the founders of SurfStitch wanted to take their idea into the retail space, I was able to paddle out to help strategize and plan branding, site development and e-commerce. These days they’re the world’s largest online action sports and youth apparel network. Dude.

Janzten

Online marketing materials

When Perry Ellis International took over Jantzen’s web presence, everything had to undergo a polish and refresh. From look and feel to UX and dev, I managed this transition. The site is still working off the original build more than a decade later.

Christie’s

ny windows and auction catalogue

Ensuring the accurate translation of world-renowned artwork into both large-format visuals and print was a tremendous responsibility. For this eager art enthusiast, trips into the vaults to view originals were an unforgettable privilege.

Tiffany & Co.

out of home

An iconic brand requires vendors with incredible attention to detail, precise use of color and print production technique of the highest professional level. At C2 we handled all of the jewelry company’s advertising print collateral - from bus shelters to billboards, as well as print ads and digital banners.

Elizabeth Arden

product photography, digital asset management

There’s more than meets the eye to any cosmetic product shot – from lighting and photography to the most minute retouching of a tube crimp - managing the Arden family of product imagery required focus and a keen eye for color.

KISS

Licensed goods

Of a myriad of licensed goods produced for tour and kissonline.com, the KISS Kasket was by far the most interesting and challenging project. I worked directly with Gene Simmons to produce this unique collectible.